Based in Los Angeles, California and launched in 2013, J.O.A. was formed by Edgemine, Inc., leading fashion developer with over 20 years of experience in the fashion industry. A true global brand, J.O.A.'s vast international network of designers, trend forecasters, and manufacturers allows us to conceptualize and create collections on the pulse of fashion. Season after season, J.O.A.'s range continually encompasses the most current runway trends and fashion movements spotted worldwide. With an endless selection of quality, elevated, and accessible easy-to-wear pieces, J.O.A. is every girl's answer to her wardrobe needs. Displayed in major retailers and department stores across the world, J.O.A. sets the trend in contemporary fashion.