Italian-Australian Natalie Calvi has launched a new lifestyle brand inspired by her Mediterranean heritage at Life Instyle Sydney.

The label, Magna Blue, has been in development for two years and features bags designed by Calvi and printed with images taken by her Greek-Australian husband, food, and lifestyle photographer Con Poulos.

Magna Blue’s debut range includes 100 per cent cotton canvas oversized beach bags, totes, market bags and pouches. They are designed in New York and Sydney, which Calvi and Poulos split their time between, and made in India, adding a handmade element to the range.